Brandywine Books: D'ya Feel Lucky, Punk? Then Plug Your Book

re: "The NY Times is talking about the Internet's effect on book promotion. Publishers try to control the release of an attention-grabbing book and are undermined by newspapers or networks who work the system to their own advantage... [snip]... The article does not mention a great source on this topic, that is Plug Your Book: Online Book Marketing for Authors by Steve Weber. I have intended to review this book for weeks. What I have read of it is hard-hitting, honest, and informative. Weber writes about many publicity ideas, both good and bad, helping us understand what we're getting into, not selling us on a promotion designed more for making him a bit of cash than promoting our book. Read the book online here..."...